The main benefits of using CDP:

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How CDP and Marketing Automation Help Reduce CAC
Implementing a customer data platform ( CDP ) and marketing automation will help you get closer to users: know more about them and build personalized communications. This will significantly shorten the user's path to purchase.

Also, based on data about website visitors, autofunnels are created that independently engage users in dialogue, convert them into clients and reduce employee costs.


Collects user data and helps build mechanics based on it. Depending on the data source, CDP helps create personalized product selections or set up trigger mechanics after user actions on the site. The better the client recognizes himself in the message, the higher the chance that he will perform the target action.
Helps launch and test mechanics. CDP helps quickly launch several mechanics in different tools and quickly find the best one. For example, test two types of pop-ups on a page and understand which one gives a higher conversion rate to an application.
Helps test hypotheses in different parts of the funnel and increase conversion. For example, launch a chatbot with a lead magnet on specific pages for a small segment of the audience and apply the best result to all users. This way, the company will quickly understand which mechanics each segment responds to with greater conversion.
How to Use a Marketing Automation Platform to Reduce CAC
Collecting and organizing customer data
The CRM marketing platform collects user data and the events they perform on the site. A single user card collects data from all sources and devices where the client left an information trace: push notifications, device IDs, purchase and viewing history, responses in lead bots and pop-ups .

User data helps create personalized messages and achieve higher conversion rates.

Customer segmentation
The CRM marketing platform groups clients by any criteria. For list of argentina cell phone number example, it sends out newsletters based on the age and gender of clients, geographic location, convenient communication channel, purchase history, actions within newsletters and on the website.

Segmentation helps reduce the cost of attracting customers, i.e. not to spend money on those who will not buy anything anyway and to focus on more attractive segments. MPSTATS has set up 3 lead bots inside the personal account to attract those who already use the service, but may not know that MPSTATS provides consulting services.

Lead bot as a mechanic for reducing the cost of customer acquisition
Lead bot about "Market Analysis" inside the personal account collects applications for consulting
Results:

→ 14.8% conversion from reading to application in the "Market Analysis" lead bot;
→ 783 leads in 3 months from the "Market Analysis" lead bot;
→ 1,730 applications for consulting were brought by all 3 lead bots within the personal account.

Launching trigger mechanics
Based on the data, the platform allows you to launch automatic marketing mechanics. These can be: