If you don’t have an official account before reading on, create one for free first. Enable the focus function for 0 yuan, and learn how to use the built-in 5 “focus attributes” and 6 “audience creation” methods while doing it. Make marketing more accurate and effective!
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Precise and focused marketing allows budget to be spent wisely!
When the target number of friends exceeds 100, you can filter the friend attributes based on "friend period, gender, age, region, operating system" and select the person to whom you want to send the message. The "Audience Building" function can be used directly no matter how many friends you have . You can use "click/exposure remarketing, user ID upload, and one-on-one chat tags, join pipeline audiences, and websites "Traffic Audience" to select the audience to be created. When sending a message, you can select or exclude the audiences that can receive the message. This can accurately provide friends with interesting and appropriate information, which not only optimizes the user experience, but also improves the budget. Use more effectively.
Friend attribute filter >
Time to join friends >
Gender >
Age >
Operating system (operating system albania phone number data of friend’s phone) >
Region >
Audience building >
UserUID >
Click/impression remarketing >
One-on-one chat tag audience >
Join the pipeline audience>
Website traffic audience>
Friend attribute filtering
The backend of LINE's official account has built-in 5 attribute categories as filtering conditions for sending recipients, including "friend period, gender, age, region, operating system". You can quickly select the appropriate recipient based on the push content.
*In group messages, you can filter the attributes of the friends you want to send messages to.
Attribute 1: Time to join friends
Through this function, different messages can be given to friends based on the length of time they have established a relationship with the brand account. For example: giving "coupons" to friends who have joined the official account for more than three months to attract repurchase; and "anniversary" messages for friends who have been with the official account for more than one year. "Lottery" activities enhance interaction, etc.
Attribute 2: Gender
For merchants who sell a variety of products, gender-specific targeted promotion is the simplest and fastest way to improve message effectiveness and reduce blockade. For example, a certain clothing store used to send messages to all their friends regardless of whether they were launching new styles or doing promotions. However, just like physical stores, they also divided floors for men and women. Later, they only used "gender attributes" to separate women's and men's styles. Information about men's clothing is sent to male customers and female customers respectively, and the store's overall blocking rate is reduced by as much as 30%!