To successfully pass moderation, do not use emojis and CAPS LOCK.
Emoji and CAPS LOCK in advertising creatives
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7. Make sure your advertising offer and landing page match
A person sees an ad and a certain image is formed in his head. When a person clicks on the ad and goes to the landing page, it is important that the image is inherited. Use the same ones on the landing page as in the creative:
Pain and gain
Color
Picture
Offer
Call
The principle of inheritance of an advertising offer on a landing page
If the inheritance principle is violated, a person does not see what he expected, gets confused and closes the page. You waste your advertising budget and lose a potential client.
More information about the principle of offer inheritance in the landing page in the telegram channel .
8. Determine your advertising budget
The advertising budget must correspond to:
Unit economics
Calculate the unit economics of the project using the calculator.
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For example, you want to get 100 registrations for an event. The bc data china phone number will help you determine the required advertising budget. With a cost of 1,000 impressions of 359₽, CTR of 2% and conversion to registration (landing page conversion) of 3%, you will need an advertising budget of 60,000₽.
The calculator will also help solve the reverse problem: how many registrations can be obtained with an advertising budget of 60,000₽.
Determining your advertising budget using the unit economics calculator
Calculate the economics of your project using the Promo Expert unit economics calculator. The calculator is available to subscribers of our telegram channel. After subscribing to the channel, the bot will provide access to the calculator.
Number of active ads in groups
According to VKontakte rules, each active ad must have at least 100₽ per day. If less, the system will close the ability to save new ads in the interface: "The number of ads in the campaign exceeds the daily limit."