The number of potential clients is decreasing,

[rakhirhif8963]

Digital Funnel: What It Is and How It Will Help Business Earn More
Analytics
Analytics
Marketing efficiency
Marketing efficiency
Evgeniy Letov
Anyone who has ever advertised knows how difficult it is to understand whether advertising brings profit and how much. Internet marketers have figured out how to accurately calculate the return on investment in digital advertising and have created a marketing funnel.

In this article we will tell you:

how to build and digitize a marketing funnel for your business,
how to plan company development and evaluate advertising results based on a funnel.
Content
1. What is a Marketing Funnel
1.1 The role of the sales funnel in promoting goods and services
2. Marketing Funnel Stages and Performance Indicators
2.1 Introduction to the product or service
2.2 Interest in a product or service
2.3 Purchase decision
Example
2.4 Full Funnel Analysis
Example
3. Types of Marketing Funnels
3.1 Traditional Marketing Funnel
3.2 Digital Funnel
4. How to build a marketing funnel
4.1 Define your target audience
4.2 Create an attractive offer
4.3 Select promotion channels
4.4 Evaluate the effectiveness
5. Sales funnel in contextual advertising
5.1 How contextual advertising works
5.2 How to use a sales funnel in contextual advertising
6. Funnel for attraction
How to use a lead funnel to increase leads?
Resume
1. What is a Marketing Funnel
A marketing funnel is a model for describing the path a potential customer takes from initial exposure to a product or service to purchase. The model represents a sequence of stages in which:

the audience is filtered and refined,
the level of readiness to purchase increases.

Example of CJM (customer journey map)

Subscribe to a useful newsletter
Once a week I will send materials on employment phone number data marketing: cases, expert articles, checklists and instructions, invitations to webinars, reviews of Friday humor.

Evgeny Letov , founder of the Promo Expert agency

e-mail
By clicking the button, you agree to the personal data processing policy
1.1 The role of the sales funnel in promoting goods and services
The funnel helps organizations understand what steps and actions are needed to attract and retain customers, determine the effectiveness of marketing campaigns, identify pain points, and improve customer engagement at every stage of the customer journey.