The Importance of Data-Driven Content Marketing

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Use False Or Misleading Header Information. Your “from” Field, Sending Domain Name, And The Reply-to . Email Address Should Accurately Match The Sender. In Other Words, You Can’t Make Your Email . Look Like It’s Coming From A Celebrity Or From An Unknown Source. Don’t Use Deceptive . Subject Lines. You’ll Do Anything For A Good Open Rate, Right? Just Make Sure That . Your Subject Line Actually Matches The Message In The Email Body.


For Instance, “you’ve Won . Million Dollars!!!!!!” Isn’t A Good canada phone number database Subject Line…unless It’s True. Identify Your Message As An Ad. . This One Is A Little Tricky. You Don’t Need To Explicitly State, “this Is An . Advertisement” In Your Email, But The Fact Shouldn’t Be Hidden, Either. Items Like Offers, Coupons, . And Links To Landing Pages All Indicate That Your Message Is An Ad From A . Brand, Not A Message From A Friend.


Give A Mailing Address. You’re Required By Law To . Include A Legitimate Mailing Address In Every Email That You Send. Most Companies Do This . By Building It Into Their Standard Email Footer. If You Don’t Have A Physical Address, . You Can Include A Home Address, A Po Box, Or An Address You Set Up . Through A Registration Service. Tell Recipients How To Opt-out. You Must Include Instructions To Recipients .