How to sell on Facebook?

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Facebook app from cell phone
In recent times we have seen how businesses have had to reinvent themselves and start selling online. In fact, due to the lockdown caused by the pandemic, the use of social media increased by 53% in Chile, and it is important that as entrepreneurs, we can be present in the places where our potential customers actively participate.

Did you know that you can sell on Facebook? Yes, that's right, and we'd like to share another interesting fact with you: nearly 93% of companies worldwide are active on this social network, where they can sell their products and take advantage of its tremendous reach.

Facebook is currently the social network with the most active users, reaching 2.7 billion worldwide. In the case of Chile, there are 14 million users, of which 93% access through a mobile device. These facebook database demonstrate the massive presence of Facebook in people's lives, who are constantly using their cell phones to find offers, give special gifts and/or look for trending items; for this reason, it is advisable that we promote our brand in this space and use it to sell.

One of the great tools that Facebook offers us to increase the conversion of our online stores is its catalog, which will allow you to show information about the items in your business that you want to sell online, which can be created for various areas such as fashion, technology, beauty, decoration, among others; and will contain certain data such as the name of the product, description, price, images and stock.

To illustrate, we show you the case of the family business My Scrubs, which belongs to the health sector and is dedicated to the import and sale of clinical uniforms.