What Are Marketing Channels and Which Ones Should You Use?

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8 min. read
Matthew Gibbons
Matthew Gibbons
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Senior Data & Tech Writer
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Definition: Marketing channels, also called overseas chinese in canada data channels, are the avenues for moving goods from the producer to the consumer. Marketing channels often include people, organizations, and actions.

When you deliver a package to someone, you have multiple options for how to get it to them. You could send it through a shipping company, like UPS or the post office. You may opt to drive it over to their home yourself, or ask a friend to drop it off for you.

Each of those delivery methods is different from the others, bringing its own advantages and requirements. With online marketing, it’s the same thing. Instead of a package, you’re trying to deliver marketing materials to users, and you have multiple marketing channels through which to do that.

But what are marketing channels, and which ones should your business use?

We’ll answer both of those questions below, so read on to learn more! Then consider partnering with WebFX — the digital marketing agency with over 29 years of experience — for our digital marketing services. Just call 888-601-5359 or contact us online today to get started!


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What are marketing channels?
Marketing channels are outlets you can use to communicate information about your brand to your target audience. Much like you can use different types of vehicles to reach the same destination, you can use different marketing channels to reach similar audiences.

What are the four types of marketing channels?
The four types of marketing channels are:

Direct selling: Your product gets marketed and sold to consumers directly.
Selling through intermediaries: Your product gets sold through intermediaries, like retail stores.
Dual distribution: Your product gets sold to consumers directly and through intermediaries.