In the cafeteria downstairs, for example.
What is networking ?
networkingNetworking has always been about having a drink malaysian whatsapp number after work or meeting potential partners at a conference.
That's networking . Nothing more!
Networking today is the set of social activities, in a professional context, that aim to create and strengthen a network of useful contacts . In other words: meeting partners, potential B2B clients, suppliers, collaborators or colleagues.
What is the importance of networking ?
Networking is essential for entrepreneurs, freelancers and SMEs. And why ?
Because it prevents isolation
Because it improves business opportunities
Because it allows you to keep up to date with news, developments and opportunities
Because it facilitates the creation of very interesting professional links
And how to network ?
It is known that most professional and business relationships start with people you already know, or who know a third party with whom they put you in contact. It is pure word of mouth .
“Cold” relationships, with someone you know nothing about, are much less frequent. We prefer to trust the other party, to have a minimum of prior knowledge.
So networking is important. So much so that creating good networks of contacts is something that cannot be left to chance .
Good networking is part of a business communication strategy thought out and developed specifically.
Because imagine that you are interested in approaching a specific professional. For example, a guru in your sector. And if you know where to find him, are you going to let the approach happen by chance? And
when you are within handshake distance, are you going to waste those few seconds you have to establish contact and be memorable? You better prepare what you are going to say, right?
That is why networking “works” . In fact, those who know how to do it make searching for professional networks part of their weekly work.
Where to network ?
Professional contacts can be found in various places, starting with social networks .
Linkedin , for example, is a social network designed specifically for establishing networks of this type. A meeting point for companies and professionals. In this sense, networking is part of the digital marketing plan .
But where it is truly powerful is in face-to-face contact . Do you want to make good agreements? Then:
Go to events , courses, trade fairs, congresses, information days, conferences... that are on topics and sectors of direct or indirect interest to you.
Pay attention to the activities of business associations, professional associations and chambers of commerce in your municipality and region.
Are you a freelancer ? You might be interested in working in a coworking space . There you will meet other professionals who may need your services or who know someone who needs you.
Attend networking meetings . Yes, as you read. There are specific meeting points for making professional contacts in your city.
In short, go where your clients, potential partners and colleagues are
and hand out cards with your best smile!