Introducing 8 types of white papers

[shaownhasan]

[Two reasons why B2B consideration periods are getting longer] Because it is necessary to pass an internal request involving multiple decision makers The implementation date may be postponed due to internal reasons such as budget. Additionally, even in B2C businesses, there is often a long consideration period before a purchase is made when it comes to high-priced products such as real estate or automobiles. Therefore, the role of lead nurturing, which approaches companies and consumers who are in the consideration stage and increases their desire to purchase, is becoming increasingly important.


Reason 2: A shift away from traditional sales styles The changing poland telegram data sales styles of companies are also one of the reasons why lead nurturing is attracting attention. Traditionally, sales have been conducted through cold calling and telemarketing, where the seller actively works to encourage the customer to make a purchase. However, this sales style requires manpower. Furthermore, as an increasing number of companies are struggling with a shortage of personnel and are being forced to streamline their sales, online customer acquisition has become mainstream.


As a result, lead nurturing, a method of connecting acquired potential customers to sales, is attracting attention. Reason 3: Diversification of customer needs Another reason why lead nurturing is attracting attention is the diversification of customer needs. In today's market, the variety of products and services has increased, and buyers have more options when it comes to where to buy. In this environment, there are cases where consumers are not receptive to the "push-sales" mentality of outbound sales.