The 2025 Influencer Marketing Benchmarks Report

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This makes it easier for your audience to engage with the campaign no matter which platform they’re using. It even improves the chances of people remembering your campaign because they’re seeing the hashtag everywhere.

Take, for example, the #DMsChallenge campaign that Dr. Martens launched not just on Facebook:


Influencer marketing has grown beyond getting a viral czechia b2b leads moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

That’s why tracking key influencer marketing metrics effectively has become crucial. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.




The insights in this report will empower you to measure your campaigns against other industry players, set meaningful ROI expectations and craft influencer content audiences want.
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Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.