I am not a big fan of creating crowed navigation, if avoidable. But it is a good a/b split testing idea. (are you listening guys? You should test it!) example of two-tiered navigation bar in email from wehkamp gap also uses a two-tiered navbar, user friendly with larger type. They are also logically grouped. The second row being babys and toddlers only. Note that gap uses slashes between categories to split them up, but no horizontal divider between the first and second row.
Keeping it easy on the eyes. avoid too much doctor data information and the paradox of choice it is tempting to put every and all navigation options into an email navigation bar. Don’t do it. The blue mercury email navbar below is an example of cramming a lot of information in a little space. Next to it being less easy to make your choice, a navbar like this just won’t work when it comes to mobile email newsletters.
The links are like clusterbombs, with a big chance of mistakenly tapping on the wrong link with your finger. Example of wrong navigation bar in email of cramming a lot of information in a little space here’s another way to cramalotofinformationintothenavbar. Can you say “run-on”? Check out this email navbar from ugg: example of wrong navigation bar in email of no spacing between each word a word of caution when offering options to your customers.
Example of two-tiered navigation bar in email from gap
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