And sure, you and your team are excited. But the truth is if all you do is throw together a self-promotional blog post — press release style — and fire off a “look how great we are” email… your list won’t care. Does that mean you shouldn’t share your achievements? Of course not. But it does mean you have to infuse your achievements with hardcore joy. How? By celebrating. For example, consider sally hogshead’s recent announcement email when her book hit the new york times bestseller list.
The subject line was a single gambling data singapore word – “speechless” – and the six lines within the email were overflowing with contagious enthusiasm: email newsletter the email even included a tiny gif at the end of sally doing her own “happy dance”: email dance naturally, . But what if you’re responsible for managing a brand? Can you still spread joy by announcing your big wins? Absolutely.
In fact, trello did this brilliantly last year when they hit ,, users: subscribers image credit: trello notice two things. First, both emails are insanely short. And second, they both ooze personality and positivity. Even better, with trello’s celebration, they not only celebrate their achievement, but use it as a way to give back to the community that brought them there. After all, nothing gets your audience going like a really good answer to the question, “what’s in it for me?” ) the omg-that’s-valuable email just like you, I’m on somewhere between ten to fifteen different email lists at any given time.
Personal achievements lend themselves to this kind of celebratory tone
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