WhatsApp and your website should go hand-in-hand in the modern world. This is because your website offers the ideal place to generate new chats with users who are actively interested in your business offering. You can create a WhatsApp chat bot or chat widget on your website to ensure users are able to message you while they’re browsing your products and services - in just a single click.
WhatsApp knows the power of its app and now provides businesses with WhatsApp links on their websites. This is done through an API that allows businesses to integrate click-to-chat buttons in any part of their website.
This lead generation strategy provides support to users who are actively engaging with your website, which means they have a vested interest in your product or service offering. You are able to turn these visitors into leads by providing a WhatsApp chat option. Once a user has contacted your business through your WhatsApp chat option, you are immediately able to store their information and place it into your Customer Relationship Management (CRM) system for further lead nurturing.
2. Using WhatsApp and Social Media for Lead Generation
Social network channels germany email list offer a powerful way to connect with your target audience and also provide a place to generate new chats with potential customers. When creating content on Instagram or Facebook, you are now able to integrate a click-to-chat WhatsApp link that comes with all the information a potential client needs about your service or product.
Through your social media posts, a potential customer is abler business, allowing for smoother communication and of course, greater lead generation opportunity. This tactic works the same as using WhatsApp on your website, and allows your marketing and sales teams to collect and store relevant lead data to use for further lead nurturing and conversion purposes.
3. Using WhatsApp and Paid Ads for Lead Generation
This tactic consists of creating paid online advertisements that have a powerful Call-to-Action (CTA). The CTA should direct the viewer to begin chatting with the business via WhatsApp. This strategy becomes important when your business is selling a product online that can’t be purchased anywhere other than your website (think, eCommerce businesses).
By directing your potential customer from your paid ad to your WhatsApp, you have the opportunity to shorten the sale cycle and engage with your potential customer in real-time. This means you are able to navigate the conversation and guide the potential customer to take further action or make a purchase. Through this tactic, like all of the above mentioned, you are able to collect important lead data and direct them through the sales funnel.