Provides a consistent source of inspiration

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Sometimes, your customers write detailed experiences or stories about your products on their blogs.

Hostinger, for example, featured Grammarly as netherlands b2b leads the best grammar assistant in its roundup article.

Screenshot of a snippet from a blog featuring Grammarly.

Grammarly can then reshare this blog, feature a snippet from the review or collaborate with the blogger for future content. Collaborations build a positive relationship and expose Grammarly to new audiences through the blogger’s followers.

Comments
Comments are a treasure trove of opinions and insights. Glassdoor created this Facebook post from existing responses in its Interview Tips Bowl, a social media series featuring interview tips from its audience.

Screenshot of a Facebook post from Glassdoor. Glassdoor created this post from existing responses in its Interview Tips Bowl, a social media series featuring interview tips from its audience.

These comments have a twofold effect: they show other users actively engage with your brand and also give valuable audience insights.

Why user-generated content is good for your brand
UGC turns your customers into your biggest fans and your most authentic spokespeople. Here’s how it impacts your brand:

Struggling with content ideas? You’re not alone—29% of marketers, per the Content Benchmarks Report, feel that pinch. Luckily, UGC is a goldmine for inspiration. It hands you a content bank brimming with customer posts, reviews and stories.