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Real time marketing suits the current digital climate, where people have constant access and information. A business needs to ensure it gets seen - and heard - among the noise that their audiences are bombarded with online every day.
Real time marketing really only works email lists australia when you’re catching the wave of a trend. Otherwise, it's best you stay floating, so to speak, by sticking with your campaigns. Real time in most cases means marketing real quick. That means you’ll need to tap into the creative minds of your team.
One needs to remember, though, that real time marketing is not all fun and games. Your outputs are not simply to be seen as relevant - you need to weave the content into your overall marketing goals. For example, jumping on a relevant trend should still incorporate the buyer’s journey. By doing this you’ll be capitalizing on the opportunity and gaining more than just increased awareness, and can be particularly helpful in growing your business.
Participating in real time marketing should be in the sense that, if you’re going to jump on a trend, you’ve got to be committed to doing this over the long term (note, this doesn’t mean you shouldn’t be selective about the trends you follow).
It’s confusing to customers when they see brands who are quiet during times when they shouldn’t be and seem to be taking advantage when it suits them. Consumers of today value transparency and consistency, so be sure to deliver that to them.
Most importantly, have fun with it - real time marketing is often far more casual and can illustrate your company’s tone of voice well. You just need to ensure that it is clearly defined and communicated, as the difference between a post that is tongue in cheek and one that is in bad taste is colossal.