Keys to using sensory marketing in your digital strategy.

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Sensory marketing is a unique way to boost your digital strategy and guide your content marketing.

If you own an e-commerce site or are thinking of starting one, it is important to know that you can engage your target audience and customers through the senses. If you want to know how to do it in the best way, continue reading.

Why should my online store incorporate a sensory marketing strategy?

Sensory marketing strategy can be applied to both traditional marketing and online marketing. In the case of the digital world, it has been statistically proven that the most popular campaigns, with the most visits and conversions, are those that stimulate their audience with infographics, music, and movement.

Sensory marketing allows brands to establish themselves bangladesh whatsapp lead in the minds of their consumers from the moment awareness about the product is created. Sensory information linked to the offer or digital promotion has a direct relationship with the emotions of the target. For this reason, a pleasant memory or positive impact can have very significant results.

But how can we apply sensory marketing to an online store? Of course, you will be a little more limited, but you can create sensory environments to make your online store attractive and create those connections with customers.

Visual marketing: make an impact

The main objective of visual marketing is that the content that the client sees remains in his memory for much longer. Therefore, you must focus on elements that activate photographic memory: color combinations, shapes, design trends, the size of figures and letters... among others. The design, for example, of a corporate website affects the view of the Internet user who browses it, not only to lead him to the purchase, but also to remember through the visual sense the experience he has had on that website.

Because most of the information our brain receives is visual, you should think about developing impactful content, products and designs on a recurring basis.

You can use some of the following visual elements in your strategy:

Photos: Increase user engagement. Try to use copyright-free or your own photos.

Infographics: They are perfect for displaying data and statistics in a graphical way. Users understand them quickly, and they are also very popular on blogs and social networks.

Illustrations: It is ideal to accompany some texts with drawings. This way you give it an extra touch of dynamism and originality.

Animated gifs: You can use them to attract users' attention on banners or on your website.

Charts: This way of displaying data increases user interest, website credibility and improves your brand image.

Auditory marketing: finding the balance

Music and audio are also very useful and effective when it comes to stimulation.

Music is a generator of emotions. According to studies, the brain processes sounds associated with emotions faster than other types of content. This means that if you make an advertisement in which you want to convey happiness or emotion and you use the appropriate audio, your target audience will understand the situation more quickly.

In online marketing, videos are an excellent option when you want to convey a message to your audience in a simple and entertaining way. By stimulating the ear with pleasant songs or melodies, you will gain the consumer's trust and, consequently, their subsequent purchase. The soundtrack you put on your content, for example, videos from your YouTube channel, will impact the consumer and lead them to have a good or bad experience.

Regarding the latter: be careful. You don't want your customers to leave your website as soon as they enter it because you've put on a loud song in the background, which can't be stopped. If you're going to put a music system in the background on your website, we recommend that it be soft, natural or instrumental sounds, and that you always put an option to mute the sound clearly visible.

Taste, smell and touch marketing: make references that awaken the senses

In digital marketing, the key is imagination. Our mind is capable of evoking and creating sensations when something is being described to it, and you should take advantage of this. The senses of taste, smell and touch can be recreated through references that awaken memories and sensations.

How? Create a visual atmosphere with photographs and brief descriptions of your products (or services), focusing on the sensations they produce. Evoking the best of them is as effective as giving a physical test at a point of sale.

Some examples:

If you have a travel website, you can use phrases like: “you will be so close to the sea that you will be able to smell it.” Accompanying the message with a photo, or even an audio recording of the waves, will enhance the effect.

If you own a coffee shop, you can evoke the smell of coffee with photographs of freshly ground beans, or with phrases like “It’s Monday morning. You’re having a hard time getting up, but imagine for a moment a cup of coffee, with foam and smoke coming out of it.”

If you own a restaurant, the first thing you should decide is what you want people to associate you with (traditional food, oriental food, sweet food, etc.). Next, use phrases that evoke flavors, such as “with the homemade taste of grandma,” and use images that reinforce them.

In short, online digital marketing is based on creating a pleasant environment, just like in physical environments.