In turn, when there is a Lead Management platform in the middle – one with automation, workflows, lead scoring and intelligent systems, which sends emails to prospects and collects information – the qualification of leads is much simpler and more efficient. In this way, email makes the action of the web more powerful and that generates greater attraction for the pipeline. But email, without the web, could not achieve this.
Email and a few more friends
When we think about what we at Pragmática call “fattening your pipeline,” email doesn’t malaysian numbers come alone. Blogs, chatbots, collateral marketing, and landing pages are key elements that will help nurture your pipeline and professionalize your website.
Blog, a key ally of the web
When people started looking for interaction on the web, one of the main drivers was the blog. A space where companies communicate their ideas, visions, projects, experience, knowledge, and the user can also give their opinion through comments. In this way, interaction between companies and users began to occur. Those who used the blog at the beginning were very successful because, to this day, the blog continues to be a great driver of positioning.
Furthermore, when Google began to grow, blogs grew much more and, with them, websites. In this way, the web began to progressively transform into something much more dynamic, interactive and connected to the sales process: it stopped being a brochure and became a space for relationships.