If you work in marketing or
Posted: Sun Dec 22, 2024 5:55 am
advertising, are an entrepreneur, or intend to create and launch a product, you need to know that a good Digital Marketing strategy needs to be based on the audience you want to reach.
However, having only general information about an audience is no longer enough. We know philippine number for whatsapp that people are very different and no longer fall for a basic sales pitch.
Furthermore, with digital transformation, the marketing world is increasingly concerned with the consumer, and for this reason, all the tactics and content that will make up your digital mix need to be of interest to your ideal buyer.
This is where the persona comes in, an indispensable tool for any successful strategy. This way, you can optimize, segment and define who your ideal customer is and how to communicate with them assertively.
In this post, we will discuss the concept of persona and show its importance for a business. We will also teach you how to create an ideal persona model to correctly guide your company's actions. Check it out!
Definition
A persona, buyer persona or avatar is a fictional representation of your ideal customer. It is based on real data about your customers’ behavior and demographic characteristics. It also presents a creation of their personal stories, motivations, goals, challenges and concerns.
But, unlike a fictional character, the persona is created based on data from the audience you want to reach. In other words, no “guesswork”.
A good definition of a persona involves contact with your target audience. Thus, with a quick analysis, you can identify common characteristics among potential buyers.
With the persona, you can find the ideal tone to interact with people and understand their pains and fears more accurately, offering more appropriate content and solutions.
However, having only general information about an audience is no longer enough. We know philippine number for whatsapp that people are very different and no longer fall for a basic sales pitch.
Furthermore, with digital transformation, the marketing world is increasingly concerned with the consumer, and for this reason, all the tactics and content that will make up your digital mix need to be of interest to your ideal buyer.
This is where the persona comes in, an indispensable tool for any successful strategy. This way, you can optimize, segment and define who your ideal customer is and how to communicate with them assertively.
In this post, we will discuss the concept of persona and show its importance for a business. We will also teach you how to create an ideal persona model to correctly guide your company's actions. Check it out!
Definition
A persona, buyer persona or avatar is a fictional representation of your ideal customer. It is based on real data about your customers’ behavior and demographic characteristics. It also presents a creation of their personal stories, motivations, goals, challenges and concerns.
But, unlike a fictional character, the persona is created based on data from the audience you want to reach. In other words, no “guesswork”.
A good definition of a persona involves contact with your target audience. Thus, with a quick analysis, you can identify common characteristics among potential buyers.
With the persona, you can find the ideal tone to interact with people and understand their pains and fears more accurately, offering more appropriate content and solutions.