But such cases are not uncommon

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As a rule, more than % of such potential clients are “lost” right here. And this is even for experienced telemarketers! It is here, after working through all the objections, that the “cold” lead is transformed into a “warm” client. Working with objections can last from day to weeks – it all depends on the product or service area, the technology and complexity of the product itself and, of course, its cost. That is why warm clients are valued much more than leads – after all, a good half of the work has already been done with them on the way to the coveted stage of concluding a deal.

This means they are more liquid – they can quickly phone number identifier philippines turn into money on your company’s balance sheet. In addition, warm clients are already much more loyal to your company , they give more preference to you than to competitors. This means that the client’s subsequent movements along the funnel will no longer be so labor-intensive. But you still have to try: a warm client is not the one who will be ready to pay your bill tomorrow! either. The difference between leads and warm clients Let's summarize briefly, breaking down the features of warm clients in comparison with leads: A warm client is closer to a deal in the sales funnel A warm client has fewer questions and negative feelings towards your product: by calling him warm, we assume that his objections have already been worked out A warm client is more loyal to your company's product/service than to a competitor's product.



And once again, Lead ≠ Warm client Angelica Popovicheva Head of Call Center RocketCall Many call centers, providing their telemarketing services with payment for the result, are ready to guarantee you exactly such leads, most of which you will lose at the very first stage of the primary processing of objections. Simply because these "potential clients" did not refuse the operator immediately, but listened to his offer until the end. When ordering leads, be prepared to continue working "cold" and do not count on a large flow of positive feedback.