Better yet, identify the keywords your competitors have missed out on. And write that content.
To find your competitors' missing keywords, use the Organic Research tool .
Enter the client's domain and click " Analyze ".
" entered into the search bar of the Organic Research tool
Scroll down to the “Organic Top Position Changes” section, click the “Lost” tab , and click the blue “ See all #keywords ” button.
"Lost" tab selected in the "Organic Position Changes" section.
Shows all the keywords your competitor russia phone number example has recently lost, along with the URL's ranking for each keyword.
"Lost Organic Positions" table in Organic Research with "Keyword" and "URL" columns highlighted
Review the lost
keywords with the biggest traffic changes. Target these keywords (as long as they are relevant) to increase your traffic.
"Organic Positions Lost" table in Organic Research with "Traffic Change" column highlighted
To determine what types of content to create for lost keywords, look at the “Intent” column. Or the reason a user searched for that term.
"Lost Ecological Positions" table in Ecological Research with "Intent" column highlighted
The four key words are