While it might be important to you to let prospects kno phone number database w what you offer, it’s also vital to pay attention to what they are saying. What kind of relationship are they looking for? What kind of help do they need? What kinds of resources are best to share with them?
Stay available across all communication channels.
To grow customer relationships, be consistent across all your emails, website and social media channels.
Leverage the power of those tools to do all the legwork for you, and implement it so finding the right information is easy for the customer.
Focusing on these elements will ensure that you eventually come to the stage of retention. Engagement doesn’t stop when we acquire a customer; it goes well beyond that.
Just as each relationship is unique, so should be our focus to retain and grow customer relationships. If you’re not focusing on the right customers and ways to retain them, you may be leaving money on the table. Are you ready to implement the right technology to achieve this?
Image: Onboarding New Customers
If you’re doing the right thing, onboarding new customers is a process that never ends. However, top performers approach the onboarding process in a different way. While brands that fall behind see onboarding as a onetime event for each customer, Best-in-Class companies are considering an ongoing process that continues further and beyond the initial setup.
Onboarding new customers happens at each step; from teaching loyal customers about new integrations, or training new customers on how to use the platform, it’s important that customers are and feel like a priority.
According to Forbes, 32% of executives say retaining existing customers is a priority. This is why onboarding is one of the most critical phases in the whole conversion process. It’s the key to getting the attention of customers at every step in order not to lose them.
Tips for Onboarding New Customers
Offer ongoing training
Fifty seven percent of marketers intend to increase their customer loyalty budgets in 2016, according to CrowdTwist. They understand that customers are all different; some adapt quickly to a platform, some need more time to learn how to use it. Those that need more time need to be hand-held. And that means providing attention with every step in order to increase retention rates.