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Choose the tool that best suits your needs

Posted: Mon Jan 27, 2025 9:26 am
by hasnasadia
Misjudging purchasing intent and handing over customers with low probability of closing to the sales department The sales department and the sales department do not share the same understanding of "the characteristics of customers who are more likely to close a sale." The phase where the sales department "approaches the handed over potential customers" The approach taken before the handover is not shared Only the sales representative can grasp the progress of the deal The phase where you follow up with new customers to turn them into fans Not being able to provide follow-up that meets customer needs Overlooking inquiries from existing customers leads to missed responses To solve the marketing issues mentioned above, it is important to "implement customer management" tailored to each phase.


Customer management refers to the idea of ​​building bahrain telegram database trusting relationships by following up and approaching customers optimally based on the customer information you have. For example, it looks like this: Introduce potential customers who exchanged business cards at the exhibition to a webinar to help them learn more about the product Create a sales proposal based on the needs identified when the customer was a potential customer Schedule appointments with customers who frequently view your product pages Quickly share customer inquiries with the manufacturing site and respond appropriately Improve product functions by coordinating with the manufacturing department based on information gathered from existing customers Taking an approach that matches the customer's situation and needs will increase satisfaction, leading to new purchases and increased LTV .


What is the best customer management tool for solving issues at each phase? To solve the marketing issues in each phase, it is necessary to introduce a "customer management tool" that matches each phase. Specific examples of customer management tools include the following: The phase in which you "acquire → nurture → select" potential customers Optimal customer management tool: MA A tool that automates the process of "acquiring → nurturing → selecting" potential customers, improving the efficiency of marketing activities.