Conversion-focused landing pages
Posted: Sun Dec 22, 2024 6:20 am
What marketing strategies are truly focused on conversion? What actions will bring leads to your technology company? Differentiating yourself from your competition will be essential for your strategy to yield results.
In the report 'The results of Inbound Marketing 2016', the software sector is ranked fifth among sectors that convert the most visits into leads. However, it wins the game in terms of converting leads into qualified leads. It is clear that the technology sector is very favorable for lead acquisition. We give you all the keys and success stories so that you can get inspired and start your strategy.
Buyer persona and personalized content
The first step in lead capture is to define the buyer personas that will define the lines of communication. We must define their shortcomings and needs, and know what phase of the purchasing process they are in . With the corresponding buyer persona sheets created, it is time to design a content marketing strategy that will be attractive to them. Questions, needs... Think about what valuable content you can offer them so that they stay with you.
In addition to an updated company blog, offering free premium content (ebooks, guides, etc.) in exchange for registration is one of the most effective ways to increase the database. Due to its characteristics, the ICT sector encourages this type of content: user manuals, guides to get the most out of software, etc.
"Doubts, needs... Think about what valuable content you can offer them b2b email lists poland so they stay with you"
CONNEXT success story : Chakray
Chakray is a leading company in Spain and LATAM in WSO2 consulting, an open source technology used by companies such as Ebay. Chakray sought to capture more qualified leads and increase conversion on the web.
In such a specific and concrete sector, the public is also . This can be seen as a difficulty, but also as an advantage, because for these reasons, there is very little information in Spanish about this area of information. A perfect opportunity to exploit content marketing.
The main need of Chakray's buyer personas was clear: to know how to implement WSO2 technology in their company and to see what results it gave in specific projects like theirs. To capture these potential leads, we optimized the website, carried out actions on Linkedin with the profiles of the company's partners, in addition to a carefully crafted content marketing strategy that included the creation of ebooks as recruitment material.
Thanks to its content strategy, Chakray increased its website conversion by 103% and tripled the number of contact requests on its website.
Social Media
Social media strategy also plays a key role in capturing leads. It is important to monitor conversations/keywords about our sector and the activity of opinion leaders and influencers.
Social media is the perfect place to share and promote the content you produce: blog posts, e-books, downloadable content...
In the report 'The results of Inbound Marketing 2016', the software sector is ranked fifth among sectors that convert the most visits into leads. However, it wins the game in terms of converting leads into qualified leads. It is clear that the technology sector is very favorable for lead acquisition. We give you all the keys and success stories so that you can get inspired and start your strategy.
Buyer persona and personalized content
The first step in lead capture is to define the buyer personas that will define the lines of communication. We must define their shortcomings and needs, and know what phase of the purchasing process they are in . With the corresponding buyer persona sheets created, it is time to design a content marketing strategy that will be attractive to them. Questions, needs... Think about what valuable content you can offer them so that they stay with you.
In addition to an updated company blog, offering free premium content (ebooks, guides, etc.) in exchange for registration is one of the most effective ways to increase the database. Due to its characteristics, the ICT sector encourages this type of content: user manuals, guides to get the most out of software, etc.
"Doubts, needs... Think about what valuable content you can offer them b2b email lists poland so they stay with you"
CONNEXT success story : Chakray
Chakray is a leading company in Spain and LATAM in WSO2 consulting, an open source technology used by companies such as Ebay. Chakray sought to capture more qualified leads and increase conversion on the web.
In such a specific and concrete sector, the public is also . This can be seen as a difficulty, but also as an advantage, because for these reasons, there is very little information in Spanish about this area of information. A perfect opportunity to exploit content marketing.
The main need of Chakray's buyer personas was clear: to know how to implement WSO2 technology in their company and to see what results it gave in specific projects like theirs. To capture these potential leads, we optimized the website, carried out actions on Linkedin with the profiles of the company's partners, in addition to a carefully crafted content marketing strategy that included the creation of ebooks as recruitment material.
Thanks to its content strategy, Chakray increased its website conversion by 103% and tripled the number of contact requests on its website.
Social Media
Social media strategy also plays a key role in capturing leads. It is important to monitor conversations/keywords about our sector and the activity of opinion leaders and influencers.
Social media is the perfect place to share and promote the content you produce: blog posts, e-books, downloadable content...