Set the purpose of introducing marketing automation
Posted: Mon Jan 27, 2025 10:14 am
By utilizing the following functions, the system is responsible for properly following up and nurturing potential customers, and handing them over to sales representatives in a state where they are motivated to purchase. Example of functions overview Lead management features A function to manage prospective customer information. Information such as site visit history, inquiry forms, business cards, and transaction history can be managed in one place. Scoring Function This function determines the level of purchasing intent by giving a score based on the attributes and behavioral history of potential customers.
Potential customers who receive a score above a certain bolivia telegram database threshold within a certain period of time are classified as "hot leads" and are given priority in sales. Scenario design function This function designs approach measures to be taken for potential customers. It determines specific approach methods based on specific actions of potential customers and sets up scenarios. In the past, effective methods were "appealing to the masses through TV commercials and newspaper ads" and "approaching a large number of people through simultaneous e-mail newsletters.
" However, with the spread of the Internet, diversification of values, and an increase in competitors, customer purchasing behavior has changed in the following ways. Check online before making an inquiry Compare the information on multiple services and make a purchase decision before contacting us. Check out the reviews on social media before deciding whether to buy Under these circumstances, in order to get customers to choose your company's services, it is not very meaningful to approach them at the "purchase stage.
Potential customers who receive a score above a certain bolivia telegram database threshold within a certain period of time are classified as "hot leads" and are given priority in sales. Scenario design function This function designs approach measures to be taken for potential customers. It determines specific approach methods based on specific actions of potential customers and sets up scenarios. In the past, effective methods were "appealing to the masses through TV commercials and newspaper ads" and "approaching a large number of people through simultaneous e-mail newsletters.
" However, with the spread of the Internet, diversification of values, and an increase in competitors, customer purchasing behavior has changed in the following ways. Check online before making an inquiry Compare the information on multiple services and make a purchase decision before contacting us. Check out the reviews on social media before deciding whether to buy Under these circumstances, in order to get customers to choose your company's services, it is not very meaningful to approach them at the "purchase stage.