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Movistar, speaking to SMEs

Posted: Sun Dec 22, 2024 6:38 am
by roseline371277
In his story, he appeals to the emotions of his customers. All of this through video clips in which the common thread of the story is real comments from his customers.

22. Always


This sanitary pad brand’s “Like a Girl” campaign offers a message of empowerment and female empowerment . At the same time, its website becomes a source of useful and inspiring content.

There you can find the invitation to her YouTube channel, full of tips and tutorials for women.

The Always website also features a period calculator that uk email database helps determine a woman's menstrual cycle more accurately.

Without a doubt, a brand that speaks to its audience effectively.

23. Home Depot


One of the principles that brands have understood is that they must necessarily have quality content within their strategies.

Home Depot is one of them. This company has created content that perfectly suits its products and target audience: DIY tutorials.

For example, on their YouTube channel they share videos on how to make a fruit and vegetable cart. They also share videos on how to use a grill. All of this is useful content that engages with the brand.

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24. Microsoft


Microsoft Stories was made to impress you. Its images are not presented in the traditional way we are used to on other blogs: each post has been customized with scrolling and lots of animated graphics.

Even the typography is fun! With top-notch journalism, the Microsoft blog gives us a personal touch when presenting its products.

25. Edenred


This is a global company that is responsible for offering better payment options and benefits in the business environment. Specifically, through prepaid cards or vouchers such as its famous restaurant ticket.

To increase the conversion rate, you decided to change your Marketing strategy to a more Inbound one.

Edenred began generating content focused on the problems of its Buyer Persona to achieve better communication and generate more quality traffic.

Their blog and library stand out for offering materials focused on the needs of their users, including free downloadable materials.



The renowned telecommunications transnational set out to attract the attention of SMEs. It did so according to the rule of Inbound Marketing : it let them be the ones to reach it thanks to quality content focused on the user.

Con tu Negocio is the website that Movistar uses to attract the contacts it is interested in (small businesses). It does so through ebooks, infographics or videos, which it uses to promote its products and services.

27. Pepsi


Speaking of Inbound Marketing Inbound examples in which users are attracted to the brand and become propagators of its messages, comes Pepsi.

It is a global brand with enough budget to bring special effects to the everyday lives of its consumers.



In this way, a bus stop in London showed parallel realities that caused different reactions in the public.