Guide for SMEs: prompts to implement tactical actions in digital marketing
Posted: Sun Dec 22, 2024 6:52 am
This is the third and final article in the series on how to optimize your company's digital marketing by relying on artificial intelligence prompts. If you have already worked on optimizing your business and defined your marketing strategy, now is the time to take action with concrete tactics!
Marketing tactics or actions are the steps that will put your strategy into action. You already know that paper can handle anything and if you don't put everything you've worked on into action, you'll have made an effort for nothing. Each action you implement will bring you closer to your stated objectives, improving both your visibility and the results of your campaigns.
The goal of this series of articles is to help you get started, make digital marketing work, and ultimately help you grow your business.
If you haven't read the previous two articles yet, I suggest you check them out before moving on:
Prompts to optimize your business
Prompts for defining a digital marketing strategy
Below is a list of prompts that will guide you as you enter information about your business, asking additional questions based on the data you enter. These prompts will help you implement effective marketing tactics to improve your company's results. It's a collection of things I see almost daily in marketing consultations with my clients.
Prompts for implementing digital marketing actions
Aim Prompt Explanation Related Article
SEO (keyword definition) My business specializes in [industry]. What keywords should I prioritize to rank higher in search engines? This prompt guides you in selecting relevant usa phone numbers list
keywords to improve your online visibility and attract qualified traffic to your website.
It's a way to start, to do a professional job you will need an expert.
What is SEO and what are its advantages?
Email marketing I have a database of [number] customers. I currently send emails at [send frequency] and get an open rate of [X%] and a conversion rate of [Y%]. How can I design an email marketing strategy to improve segmentation, personalization and increase both retention and conversions? This prompt helps you create effective email marketing campaigns, aimed at building customer loyalty and improving communication with your audience. Email marketing starts long before the click
Digital advertising (Google Ads, social networks) I have a budget of [X euros] for advertising. How should I allocate it between Google Ads and social media to get the best results? With this prompt you can efficiently distribute your budget between different advertising platforms, maximizing your return on investment (ROI). The role of AdWords in an online marketing strategy
Remarketing My audience has previously interacted with my website and ads. How can I create a remarketing campaign to increase conversion? This prompt guides you in creating remarketing strategies, re-engaging users who have already shown interest in your product or service. How to check if your retargeting campaigns are effective
Marketing Automation What tools can I implement to automate repetitive marketing tasks and improve lead tracking? This prompt helps you identify automation tools that optimize your marketing processes and improve productivity. How artificial intelligence is transforming SMEs
Conversion Rate Optimization (CRO) My conversion rate is currently [X%]. What changes can I make to my website or landing pages to improve this figure? This prompt will help you optimize key touchpoints to increase
conversion rates and generate more sales or leads. Metrics for SMEs: Metrics to measure marketing success
Content plan What type of content can I create to attract my target audience? What is the optimal frequency for posting and on which platforms? This prompt helps you plan a content strategy that keeps your audience engaged and loyal, ensuring that you consistently create valuable content. How to create a content plan with ChatGPT
Collaborations, influencers and partnerships Which companies or influencers can I collaborate with to create joint campaigns that amplify my brand's reach? Explore co-marketing and partnership strategies with this prompt, identifying potential allies to grow your business. Influencer Marketing
Metrics for measuring marketing campaigns These are the metrics I'm monitoring:
Marketing tactics or actions are the steps that will put your strategy into action. You already know that paper can handle anything and if you don't put everything you've worked on into action, you'll have made an effort for nothing. Each action you implement will bring you closer to your stated objectives, improving both your visibility and the results of your campaigns.
The goal of this series of articles is to help you get started, make digital marketing work, and ultimately help you grow your business.
If you haven't read the previous two articles yet, I suggest you check them out before moving on:
Prompts to optimize your business
Prompts for defining a digital marketing strategy
Below is a list of prompts that will guide you as you enter information about your business, asking additional questions based on the data you enter. These prompts will help you implement effective marketing tactics to improve your company's results. It's a collection of things I see almost daily in marketing consultations with my clients.
Prompts for implementing digital marketing actions
Aim Prompt Explanation Related Article
SEO (keyword definition) My business specializes in [industry]. What keywords should I prioritize to rank higher in search engines? This prompt guides you in selecting relevant usa phone numbers list
keywords to improve your online visibility and attract qualified traffic to your website.
It's a way to start, to do a professional job you will need an expert.
What is SEO and what are its advantages?
Email marketing I have a database of [number] customers. I currently send emails at [send frequency] and get an open rate of [X%] and a conversion rate of [Y%]. How can I design an email marketing strategy to improve segmentation, personalization and increase both retention and conversions? This prompt helps you create effective email marketing campaigns, aimed at building customer loyalty and improving communication with your audience. Email marketing starts long before the click
Digital advertising (Google Ads, social networks) I have a budget of [X euros] for advertising. How should I allocate it between Google Ads and social media to get the best results? With this prompt you can efficiently distribute your budget between different advertising platforms, maximizing your return on investment (ROI). The role of AdWords in an online marketing strategy
Remarketing My audience has previously interacted with my website and ads. How can I create a remarketing campaign to increase conversion? This prompt guides you in creating remarketing strategies, re-engaging users who have already shown interest in your product or service. How to check if your retargeting campaigns are effective
Marketing Automation What tools can I implement to automate repetitive marketing tasks and improve lead tracking? This prompt helps you identify automation tools that optimize your marketing processes and improve productivity. How artificial intelligence is transforming SMEs
Conversion Rate Optimization (CRO) My conversion rate is currently [X%]. What changes can I make to my website or landing pages to improve this figure? This prompt will help you optimize key touchpoints to increase
conversion rates and generate more sales or leads. Metrics for SMEs: Metrics to measure marketing success
Content plan What type of content can I create to attract my target audience? What is the optimal frequency for posting and on which platforms? This prompt helps you plan a content strategy that keeps your audience engaged and loyal, ensuring that you consistently create valuable content. How to create a content plan with ChatGPT
Collaborations, influencers and partnerships Which companies or influencers can I collaborate with to create joint campaigns that amplify my brand's reach? Explore co-marketing and partnership strategies with this prompt, identifying potential allies to grow your business. Influencer Marketing
Metrics for measuring marketing campaigns These are the metrics I'm monitoring:
- . How can I optimize my campaigns based on this data? An ideal prompt to interpret and adjust your marketing strategies based on the data obtained, improving your results. How a CEO measures digital marketing success
Visual Content Marketing How can I integrate videos, infographics or images into my marketing strategy to attract more attention? This prompt guides you through creating and using visual content to capture and hold your audience's attention.
Prioritize social networks Which social networks are most relevant to my audience? Define the most appropriate social media strategy to connect with your audience and maximize the impact of your posts. You dream of your brand going viral on social media
Adjust strategy according to Google Analytics How can I adjust my marketing strategy based on Google Analytics data? A prompt to guide you through data analysis and make tactical adjustments based on the results of your campaigns. How to analyze data to make marketing decisions
Newsletter content for engagement What type of content should my newsletter include to increase engagement? Guide to increasing your audience's engagement through effective and relevant newsletters. 5 reasons to start a newsletter
These digital marketing tactics will help you efficiently execute your marketing strategy, with specific actions that you can adapt to the needs of your business. Through these prompts, you will get step-by-step guides to improve your campaigns, optimize your efforts, and maximize your results.
If you have any questions or need help implementing these tactics, please feel free to contact me . I am here to support you in your process of growth and success in digital marketing.