
For each experiment, VWO offers detailed statistical analysis that shows how likely each variation is to outperform the control campaign. Using these statistics, you can easily understand which campaigns are performing better. The free version of VWO allows you to test up to 50,000 traffic per month, which is quite generous, but limits you to only 3 variations per test. However, to get advanced features like multivariate testing and additional targeting options, you need to upgrade to the paid version. Overall, VWO Testing is a powerful alternative to Google Optimize, although the paid plans are quite expensive.
Pricing: VWO Testing offers a free plan for an audience of 50,000 visitors with limited variations and goals. Paid plans remove these restrictions and start at $286 per month (billed annually).