Social Media Management: Snapchat for your marketing actions
Posted: Thu Jan 30, 2025 4:16 am
Since the popularization of the internet around the world, several social networks have emerged, some have fallen into disuse, as they were unable to adapt to the constant changes in reality and others, as a consequence, have taken center stage, among them the well-known and beloved Snapchat .
There are still many people who don't understand the dynamics of this social network . But it's quite simple: it's like Instagram, where you can also share photos, but with the advantage that they're not stored – and there's a quick chat feature, which also self-destructs. Thus, Snapchat has captured the essence of modern people's lives: with a busy routine, with so little time divided between studies, family, friends, physical activities and a busy social life, all they want and need is agility.
Proof that Snapchat has become popular is that some surprising data has already been released: there are more than 200 million active users, who, according to the PhotoWorld website, share approximately 8,796 images per second. Therefore, if your e-commerce is aimed at Generation Z consumers (born after 1990), Snapchat can be a tool that can provide a better relationship with your target audience.
What makes it more important to better understand ukraine whatsapp data Generation Z behaves and to be part of their preferred communication channels, especially for entrepreneurs who work with this audience, is their high representation. According to a survey conducted by Sonar in Brazil, the US and the UK, although not all of them are in the workforce yet, Generation Z young people have US$35 billion in annual purchasing power.
And what does this mean for digital entrepreneurs? Opportunity! And to make the most of it, you need to understand this audience, speak the same language and be on the same platform as them, something that many e-commerces are already doing.
Social media, like any other tool, must generate a desire to buy in its audience and to do so it is necessary to position itself in certain ways: establish a language appropriate for the audience that is there, the brand must be modern, fun, simple and objective; it is necessary to be connected to what is happening in the universe of the young audience.
There are several ways for a company to use Snapchat in its marketing strategies. There are many possibilities: the online store can announce exclusive news, offer exclusive discounts to followers through discount codes, the store can show a little bit of its internal routine and day-to-day life – employee birthdays, commemorative dates related to the work segment, etc.
There are many ways to use Snapchat and it costs nothing, since the app is free for both iOS and Android. What the entrepreneur will really need is creativity and patience, after all, with Snapchat, as with any other online activity, results don't appear overnight.
There are still many people who don't understand the dynamics of this social network . But it's quite simple: it's like Instagram, where you can also share photos, but with the advantage that they're not stored – and there's a quick chat feature, which also self-destructs. Thus, Snapchat has captured the essence of modern people's lives: with a busy routine, with so little time divided between studies, family, friends, physical activities and a busy social life, all they want and need is agility.
Proof that Snapchat has become popular is that some surprising data has already been released: there are more than 200 million active users, who, according to the PhotoWorld website, share approximately 8,796 images per second. Therefore, if your e-commerce is aimed at Generation Z consumers (born after 1990), Snapchat can be a tool that can provide a better relationship with your target audience.
What makes it more important to better understand ukraine whatsapp data Generation Z behaves and to be part of their preferred communication channels, especially for entrepreneurs who work with this audience, is their high representation. According to a survey conducted by Sonar in Brazil, the US and the UK, although not all of them are in the workforce yet, Generation Z young people have US$35 billion in annual purchasing power.
And what does this mean for digital entrepreneurs? Opportunity! And to make the most of it, you need to understand this audience, speak the same language and be on the same platform as them, something that many e-commerces are already doing.
Social media, like any other tool, must generate a desire to buy in its audience and to do so it is necessary to position itself in certain ways: establish a language appropriate for the audience that is there, the brand must be modern, fun, simple and objective; it is necessary to be connected to what is happening in the universe of the young audience.
There are several ways for a company to use Snapchat in its marketing strategies. There are many possibilities: the online store can announce exclusive news, offer exclusive discounts to followers through discount codes, the store can show a little bit of its internal routine and day-to-day life – employee birthdays, commemorative dates related to the work segment, etc.
There are many ways to use Snapchat and it costs nothing, since the app is free for both iOS and Android. What the entrepreneur will really need is creativity and patience, after all, with Snapchat, as with any other online activity, results don't appear overnight.