Semrush infographic with an example of a disorganized website structureGoogle uses internal links to discover and rank pages , and web structure arises from internal linking.
Therefore, the more disorganized your website structure is, the less context Google has about your pages and their relationship to each other. So it's critical that you carefully plan your internal linking strategy when structuring your site.
When you link two pages together, you tell Google that they are business email address list poland related. If you link to a page many times, Google will know that it is important.
Now let’s move on to our second point: how web structure affects user experience.
The structure you choose has a direct impact on the usability of your website, which means making it easier for users to find products, services or information.
The navigation menu on your website groups all of your products into well-defined categories (e.g. makeup, skincare, eye makeup, etc.) so that shoppers can find the products they want with just a few clicks.
Sephora website navigation menu
Keep this information in mind when deciding how to display your products and content to users. The structure you choose will affect how they interact with your site.