According to the data, more than 1.09 billion users log into Mark Zuckerberg's platform daily, which implies a percentage growth of 16% per year.
These are impressive numbers, aren't they? But it's not just that. For example, the number of daily likes is 4.5 billion.
And you, as an entrepreneur, would also like to get your share of the pie, wouldn't you?
In this article, the secrets of Facebook engagement and how to create posts that perform well will be revealed.
What is engagement ?
Engagement is the main variable of the Facebook philippines phone number algorithm , and refers to the number of interactions obtained with a given post. For example :
Number of times it is shared
The “Likes”
The comments
Clicks on the links
Etc.
This means that the higher the engagement on a post, the greater its reach .
When you look at it from a behavioral perspective, it makes a lot of sense.
A shared post that is liked by many people triggers the viral effect, and the algorithm considers that it may be relevant to a larger number of users.
Posts that generate engagement on Facebook
But what types of posts have the highest engagement ?
That's what we'll develop next!
Ebook Marketing on Facebook
Download the free guide on practices and tips for communicating on the social network
1. Appointments
Quotes are responsible for achieving optimal engagement rates .
In addition to likes, this type of message is the champion when it comes to triggering sharing.
Quotes can be references from well-known authors, parts of a song, catchphrases, thoughts from celebrities from the country or even from abroad, epigraphs or passages from books.
Generally, they have a motivational character , but they can also have a humorous, didactic effect, among others.
It is important to take quotes from people related to the topic in your area. Successful businessmen in the area, people in general with recognition there, etc.