What is Server-Side Tag in Google Tag Manager?
Posted: Sun Dec 22, 2024 7:11 am
Why use server-side tagging with GTM?
The world of tracking is rapidly evolving. Data protection regulations are changing, platforms are adapting, and so are their users.
Both the individual entrepreneur and the professional taiwan cellphone number must therefore continuously update themselves to comply with the rules and avoid heavy fines but at the same time continue to exploit all the potential of these platforms.
Given the recent news (end of September) from Google announcing the release of Google Tag Manager's Server Side Tagging from Beta, I want to talk to you about this opportunity with Luca Sanità , content curator of the blog Data Enthusiast , to whom I asked some questions to delve deeper into an area that is still unclear.
And are you ready to change your point of view?
Table of Contents
How does Server-side tracking work?
What are the main advantages and disadvantages?
How is it implemented and what might be the additional costs?
In which cases should it be implemented?
What is the future of classic GTM tags, triggers and variables?
So, do you recommend starting today with a 100% server-side implementation?
What is Server-Side Tag in Google Tag Manager?
To understand the context of server-side tracking via GTM, we must connect to some themes that are now well-known among us professionals in the sector, namely the limitations on third-party cookies that in recent years not only Apple, but also the main Browsers, are carrying forward.
The world of tracking is rapidly evolving. Data protection regulations are changing, platforms are adapting, and so are their users.
Both the individual entrepreneur and the professional taiwan cellphone number must therefore continuously update themselves to comply with the rules and avoid heavy fines but at the same time continue to exploit all the potential of these platforms.
Given the recent news (end of September) from Google announcing the release of Google Tag Manager's Server Side Tagging from Beta, I want to talk to you about this opportunity with Luca Sanità , content curator of the blog Data Enthusiast , to whom I asked some questions to delve deeper into an area that is still unclear.
And are you ready to change your point of view?
Table of Contents
How does Server-side tracking work?
What are the main advantages and disadvantages?
How is it implemented and what might be the additional costs?
In which cases should it be implemented?
What is the future of classic GTM tags, triggers and variables?
So, do you recommend starting today with a 100% server-side implementation?
What is Server-Side Tag in Google Tag Manager?
To understand the context of server-side tracking via GTM, we must connect to some themes that are now well-known among us professionals in the sector, namely the limitations on third-party cookies that in recent years not only Apple, but also the main Browsers, are carrying forward.