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CONTEXT
Running, curious about new tools and invested in understanding and responding to new uses, was convinced by WhatsApp.
The objective: to share exclusive experiential content with their customers on a privileged and unsaturated channel.
The challenge: publicize their launch on WhatsApp to poland number for whatsapp collect as many opt-ins as possible and gauge customers' appetite for the conversational experience offered on WhatsApp.
SOLUTION
Sinch recommended Courir to capitalize on the launch of the Lena Situations x adidas collection to create an engaging activation to collect a maximum of opt-ins directly on WhatsApp. A conversational experience was therefore built to allow users to discover the Lena Situations x adidas collection in a fluid and interactive way and allow them to find the pair of sneakers that suits them best.
RESULTS
An excellent start rate of 92.4%! The opt-in collection was pushed directly after Q1 (vs. at the end of the scenario usually) and it was a great success given that 66.3% of users who started the scenario opted-in. All boosted by a unique post opt-in promo code.
A competition was also offered at the end of the scenario to encourage users to complete the experience, 68.2% participated. We also observed a record completion rate of 85% (x2 vs Rich SMS) on this campaign which generated a strong enthusiasm from the Courir community!
“WhatsApp is a new tool that gives us access to creating an even more privileged relationship with our customers.
With Sinch we were able to create an innovative conversational experience on a new channel. Together we established the
Sinch has been a valuable, reliable and responsive support to us in enabling the implementation of this use case. We work together to develop new experiences to offer our customers, maintain our relationship and continue to recruit.
This first campaign was a success! We learned lessons from it that allowed us to repeat the operation quickly."