Perhaps most characteristic is the use of the words efficient and flexible. Traditional companies – even now! – mainly talk about optimizing their efficiency, while successful companies are mainly focused on increasing their flexibility. In many cases, these two can go together very well, but in too many cases, the strong focus on efficiency results in a lack of flexibility.
In too many cases, the strong focus on efficiency leads to a lack of flexibility.
Peter Drucker
For boardrooms of traditional companies, this priority should be at the top of the agenda. Strong leadership can help build a corporate culture that facilitates today’s reality. Traditional management methodologies often need to be thrown overboard, egos need to be put aside, and the ‘snapchat generation’ needs to be made way for at a rapid pace.
Young people should be able to take direct control and bear a lot of responsibility, and leaders of traditional companies should give them space.
8. Steering on the right KPIs is more important indonesia mobile number list than ever before
To grow successfully with internet marketing, it is first of all crucial to define which KPIs you want to grow. You can then measure and evaluate them in the right way and work on continuous improvement. This seems very simple, but in many cases it goes wrong here. What should you pay attention to?
Be careful with efficiency management
Many companies still focus on the efficiency of individual (trans)actions with a fixed CPA, CPL or CPS. This way of steering limits the optimization of your absolute profit, which can be a good goal in most cases. Instead, you should look for the optimum (volume vs. efficiency). So, steer on the absolute profit.
KPI developments must always be trackable, in real time and independent of location
How many companies can see how their most important KPIs are developing at any time, from any location? How many people can view this from a mobile phone, or have a KPI app that gives them direct insight? Delays in insight are unacceptable, as everyone should be able to make the right decisions based on data at any time.