Retargeting as a tool allows you to close the doubts of users who for some reason did not perform the target action on the site or were not convinced by ads on search or in YAN. Smart banners This ad format is promoted in YAN. These are dynamic banners with a product, aimed at potential customers who have viewed a similar product from competitors or on your website.
That is, the algorithms select an audience based on malaysia phone number list retargeting or look-alike (displaying ads to those who have searched for approximately the same product). There are two placement formats: Single product ad Promotes one product that contains a picture, a short description and a price. Example taken from Yandex.Help Example taken from Yandex.Help Multi-product ad Promotion of several items at once with a product photo, description and price.
A multi-product ad takes up the entire advertising block, unlike a single-product ad, which is placed together with products from other advertisers. Example taken from Yandex.Help Example taken from Yandex.Help Mobile App Advertising This advertising format is suitable for those who want to attract new users to mobile applications. You can attract both new users and those who have not visited for a long time.
The ad immediately leads to the page with the application in Google Play or App Store. This is how mobile app ads are displayed in search: Example of mobile app ad display Example of mobile app ad display Let's summarize the advantages of Yandex.Direct when promoting your business. Firstly, working with contextual advertising does not require large expenses, the budget payback is easy to calculate and thanks to metrics you can quickly adjust the campaign.
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