Meta Tags for Social Media: How to Use Facebook Open Graph and Twitter Cards
Posted: Sun Dec 22, 2024 8:19 am
How Open Graph and Twitter Cards can benefit your social media traffic?
Neil Patel is one of the biggest digital marketing gurus .
We always look to his articles as a source of inspiration and learn a lot from him. We had the opportunity to talk with Patel during his visit to Belo Horizonte for the FIRE 2015 event. During the conversation he gave us permission to translate and publish one of his articles, which you can see here in English .
We feel unhonored!
(And if you don't follow Neil Patel, we suggest you check out phone number lookup philippines his website and Facebook page )
Social Media Tags: How to use Graph and Cards
Do you use title tags and meta description tags ? Of course you do, because you know that it helps you improve your position in search engines .
But did you know that meta tags affect your social media traffic? Sure, there are Google's authorship tags, but what about Facebook and Twitter? In fact, each of these networks have their own meta tags that can help you improve the social traffic you're receiving.
These are called Facebook Open Graph and Twitter Cards. Here's how you can take advantage of both:
Facebook Open Graph
When you share an image on Facebook, what does it look like?
Well, it doesn't always look like that. Facebook tries to read the code on your page, but it doesn't always load the images.
If you don't use Open Graph tags when sharing your site's URL on Facebook, you may end up seeing only the text of your article (title, website, and description), which feels lifeless and doesn't stand out from the others on Facebook.
This is what Quick Sprout used to look like before it implemented Open Graph tags on the website.
After implementing Open Graph tags, I was able to increase my Facebook traffic by 174%, simply because I now have images in every Quick Sprout status update.
Now that you're convinced, you should use Open Graph too. Here's how to install it on your website.
If you use WordPress, just install this plugin and you're pretty much done.
Neil Patel is one of the biggest digital marketing gurus .
We always look to his articles as a source of inspiration and learn a lot from him. We had the opportunity to talk with Patel during his visit to Belo Horizonte for the FIRE 2015 event. During the conversation he gave us permission to translate and publish one of his articles, which you can see here in English .
We feel unhonored!
(And if you don't follow Neil Patel, we suggest you check out phone number lookup philippines his website and Facebook page )
Social Media Tags: How to use Graph and Cards
Do you use title tags and meta description tags ? Of course you do, because you know that it helps you improve your position in search engines .
But did you know that meta tags affect your social media traffic? Sure, there are Google's authorship tags, but what about Facebook and Twitter? In fact, each of these networks have their own meta tags that can help you improve the social traffic you're receiving.
These are called Facebook Open Graph and Twitter Cards. Here's how you can take advantage of both:
Facebook Open Graph
When you share an image on Facebook, what does it look like?
Well, it doesn't always look like that. Facebook tries to read the code on your page, but it doesn't always load the images.
If you don't use Open Graph tags when sharing your site's URL on Facebook, you may end up seeing only the text of your article (title, website, and description), which feels lifeless and doesn't stand out from the others on Facebook.
This is what Quick Sprout used to look like before it implemented Open Graph tags on the website.
After implementing Open Graph tags, I was able to increase my Facebook traffic by 174%, simply because I now have images in every Quick Sprout status update.
Now that you're convinced, you should use Open Graph too. Here's how to install it on your website.
If you use WordPress, just install this plugin and you're pretty much done.