According to current statistics , 88% of the time spent on a smartphone is spent inside mobile apps. except that 25% of the applications we download are used only once before being uninstalled. Furthermore, our data indicates that the average retention rate of an app is 20% after 90 days .
In light of all this, it has become essential to understand how to malaysia phone number example improve in-app engagement , in order to limit user uninstallations and increase involvement , as well as time spent and permanence, within proprietary applications.
The importance of mobile app usability
Before delving into the world of mobile app engagement and all the tips for increasing engagement, let's start with a fundamental assumption : to make users love your application, it must have an attractive layout and be very simple and intuitive to use.