The advantages of the discount
Posted: Sun Dec 22, 2024 8:50 am
Incentive to repeat purchase : Offering an exclusive discount percentage motivates customers to buy more often from your store and thus creates a purchasing habit. Loyal customers feel added value with each order, which strengthens their commitment to the brand.
Instant gratification : Customers immediately feel the benefit of indonesian numbers a discount on their order, which, of course, reinforces their instant satisfaction. This type of instant gratification is especially important for shoppers who value a consumer experience without waiting.
Simplicity : A discount percentage is easy to understand and use, which helps make the rewards process frictionless. This mechanic can be particularly useful for a wide range of customers, including those who are less familiar with more complex loyalty programs.
The disadvantages of the discount
Impact on profit margin : Offering regular discounts can significantly reduce your margin, especially if a large portion of your customers take advantage of them. For low-margin products, this approach may not be sustainable in the long run.
Perceived Brand Devaluation : Customers may become accustomed to discounts and expect promotions , which devalues the perception of your full-price product. This can lead to a loss of loyalty when promotions are not available.
Limited incentive to spend more : A percentage discount does not necessarily encourage an increase in the average basket value. Indeed, customers may limit themselves to basic purchases to benefit from the discount, without feeling incentivized to explore other product categories, for example.
Voucher: loyalty and personalized reward
The voucher , on the other hand, consists of offering a fixed value that the customer can use on a future
Instant gratification : Customers immediately feel the benefit of indonesian numbers a discount on their order, which, of course, reinforces their instant satisfaction. This type of instant gratification is especially important for shoppers who value a consumer experience without waiting.
Simplicity : A discount percentage is easy to understand and use, which helps make the rewards process frictionless. This mechanic can be particularly useful for a wide range of customers, including those who are less familiar with more complex loyalty programs.
The disadvantages of the discount
Impact on profit margin : Offering regular discounts can significantly reduce your margin, especially if a large portion of your customers take advantage of them. For low-margin products, this approach may not be sustainable in the long run.
Perceived Brand Devaluation : Customers may become accustomed to discounts and expect promotions , which devalues the perception of your full-price product. This can lead to a loss of loyalty when promotions are not available.
Limited incentive to spend more : A percentage discount does not necessarily encourage an increase in the average basket value. Indeed, customers may limit themselves to basic purchases to benefit from the discount, without feeling incentivized to explore other product categories, for example.
Voucher: loyalty and personalized reward
The voucher , on the other hand, consists of offering a fixed value that the customer can use on a future