Marketing lesson number one from Adidas and Airbnb – context matters, so always think twice about current events and context before sending your emails.
Study your customers
Study your customers to avoid sending emails to the wrong audience indian email list segment. Collect and analyze data to better understand customer motivations, needs, expectations, and pain points.
Always proofread your content
Make sure to have multiple people review and proofread your email copies before you send them out. If you don't spot the problem, there's a good chance someone else will.
All email copies need to be double-checked for grammatical errors. It's useful to get help from professional writing services, such as Ivory Research , or edit your copies manually using grammar checking programs, such as Grammarly .
A/B test your email copies
A/B testing allows you to compare two unique versions of your email and evaluate which copy performs better. This helps you narrow the field and ensure the effectiveness and relevance of your email content.
Pack up!
There is no recipe for a perfect email marketing campaign. However, there are some common mistakes that all email marketers should avoid. Before we get started, let's quickly summarize the most common email marketing failures: