Conducting a good customer analysis is essential
Posted: Sun Dec 22, 2024 9:01 am
The first step is to have a good understanding of the market or segment in which the company wants to offer a differential value. Understanding what a customer values, what they perceive, what they need and what channels they use is increasingly important to get on their radar.
In this process, Marketing can provide a lot of information and criteria to design value propositions and avoid making ineffective investments in communication. With this input, the company can achieve being indonesia business email list preferred over the competition despite having higher prices.
this information. It is necessary to define research objectives that are applicable to a differential value proposition for the client we are targeting. Conducting surveys and interviews adapted to B2B marketing will help us to understand the client's reality much better.
It is very useful to validate the conclusions of these investigations by correlating them with data from Google Analytics or our social networks. Later, it is very interesting to consolidate this information in models such as Buyer Personas or Customer Journey Maps that serve as references. These can be carried out by organizing team workshops using the Customer Journey Map methodology .
Internationalization Strategy
B2B Internationalization Strategies are very similar to Growth Strategies. Both share the aspiration to achieve economies of scale, but Internationalization diversifies risks by entering new markets.
In this process, Marketing can provide a lot of information and criteria to design value propositions and avoid making ineffective investments in communication. With this input, the company can achieve being indonesia business email list preferred over the competition despite having higher prices.
this information. It is necessary to define research objectives that are applicable to a differential value proposition for the client we are targeting. Conducting surveys and interviews adapted to B2B marketing will help us to understand the client's reality much better.
It is very useful to validate the conclusions of these investigations by correlating them with data from Google Analytics or our social networks. Later, it is very interesting to consolidate this information in models such as Buyer Personas or Customer Journey Maps that serve as references. These can be carried out by organizing team workshops using the Customer Journey Map methodology .
Internationalization Strategy
B2B Internationalization Strategies are very similar to Growth Strategies. Both share the aspiration to achieve economies of scale, but Internationalization diversifies risks by entering new markets.