Set aside budget (or something else valuable)
Posted: Sun Dec 22, 2024 9:03 am
you work with influencers, you get the chance to get very close to your target group. And they are also extra receptive to your message. Something for your brand or company? In this article 6 golden tips for influencer marketing.
There is a lot of attention for influencer marketing online . Companies are experimenting with it. I have the honor of reviewing the very first book on this subject: ' #SPON: the golden rules for influencer marketing ' (aff.) by Rocco Stallvord of the influencer agency We Are First . Which tips from this book can you apply immediately and which you may not know yet? I will highlight a quote for each tip.
Marketing costs money and so does influencer marketing. Yet not every company dares to set aside a budget for it. You need it for compensation to influencers, but especially for management. Because:
Whether you tackle it internally or call in outside help, someone will invest time in it and that time costs money.
If your budget is not that big, think further. What do you have to offer? Can you increase the influencer’s authority, offer a scoop or a unique experience? Put yourself in their shoes.
Fashion chain River Island launched its own hashtag, #ImWearingRI . The trigger: if you use it, you have a chance to get a spot on the brand's Instagram account. And that in turn generates japan phone number list ambassadors. Smart!
2. Get started with Instagram
You can have influence everywhere: YouTube and Twitter are well-known networks, but you can also run into your match virtually on forums and blogs. Instagram is now used most for (paid) collaborations. According to Stallvord, it is a good tool to start with, because it is about inspiration and low-threshold collaborations. You can also measure your results directly. Instagram is about images. For the telephone brand Huawei, Instagram has therefore become the main channel:
We collaborate with Instagram influencers for content and create campaigns like Instahotspots.nl to support the community in using their favorite platform. – Paul Braat, Marketing Director at Huawei Mobile
Blogger Fleur Sophia writes about travel & fashion. You can see that match in this sponsored Instagram post.
3. Check the evolution of your influencer
Are you working with a micro or top influencer? Every influencer goes through certain phases. It is good to consider which type you are targeting and whether that fits your objective. The book mentions three phases.
There is a lot of attention for influencer marketing online . Companies are experimenting with it. I have the honor of reviewing the very first book on this subject: ' #SPON: the golden rules for influencer marketing ' (aff.) by Rocco Stallvord of the influencer agency We Are First . Which tips from this book can you apply immediately and which you may not know yet? I will highlight a quote for each tip.
Marketing costs money and so does influencer marketing. Yet not every company dares to set aside a budget for it. You need it for compensation to influencers, but especially for management. Because:
Whether you tackle it internally or call in outside help, someone will invest time in it and that time costs money.
If your budget is not that big, think further. What do you have to offer? Can you increase the influencer’s authority, offer a scoop or a unique experience? Put yourself in their shoes.
Fashion chain River Island launched its own hashtag, #ImWearingRI . The trigger: if you use it, you have a chance to get a spot on the brand's Instagram account. And that in turn generates japan phone number list ambassadors. Smart!
2. Get started with Instagram
You can have influence everywhere: YouTube and Twitter are well-known networks, but you can also run into your match virtually on forums and blogs. Instagram is now used most for (paid) collaborations. According to Stallvord, it is a good tool to start with, because it is about inspiration and low-threshold collaborations. You can also measure your results directly. Instagram is about images. For the telephone brand Huawei, Instagram has therefore become the main channel:
We collaborate with Instagram influencers for content and create campaigns like Instahotspots.nl to support the community in using their favorite platform. – Paul Braat, Marketing Director at Huawei Mobile
Blogger Fleur Sophia writes about travel & fashion. You can see that match in this sponsored Instagram post.
3. Check the evolution of your influencer
Are you working with a micro or top influencer? Every influencer goes through certain phases. It is good to consider which type you are targeting and whether that fits your objective. The book mentions three phases.