So, How Does One Engage On LinkedIn From Now On? As I said at the beginning, LinkedIn email list ukis much more than a place to look for a job — and it’s time for brands and companies to finally understand this. People are trying to make genuine professional connections and be up-to-date with their market. I’ll take myself as an example here. I’m a Content Strategist here at Rock Content, and I love using the professional social platform to discover the next trends in Marketing or reading opinions from experts.
That’s one of the best ways of using LinkedIn for me. So, to build your brand presence on this platform, it’s going to be even more important to publish relevant content for your audience. Here are some practices to help you succeed with these new changes: Answer Your Public’s Needs Before planning your next post, check what your audience is already chatting and/or thinking about. Let me remind you that, earlier this year, LinkedIn already changed its algorithm to prioritize quality content. So, everything points to the fact that LinkedIn focuses on a more relevant and helpful experience for its users.