Experience and thus become relevant
Posted: Sun Dec 22, 2024 9:19 am
Millennials (still the largest target group you can reach on social media) are known to be open to relevant campaigns: personalized, focused content that they can really use. Because they are not receptive to traditional forms of advertising, the challenge is to create a personalized online
This involves translating data into content. The more is known about the recipient, the more relevant and therefore more effective your message is. Take the example above: Specsavers cleverly plays on the Amsterdam Dance Event by having an advertisement about earplugs appear in the timeline of millennials.
It’s not just millennials who want a personal approach, though. Personalizing content and then engaging with your target audience – whatever it may be – should be your top priority in 2018.
2. Video
A development we have noticed in recent years is the rise of video and live streaming. Video content is the fastest growing form of advertising. It will become the mainstream marketing tool from next year, included in the content plans of brands and companies and supported by the social media culture of 'mobile first'. Our expectation for 2019 is that 80% of social media content will consist of video.
Video will become the mainstream marketing philippines mobile number list tool from next year, incorporated into the content plans of brands and companies and supported by the 'mobile first' social media culture.
However, it remains a challenge to bind the viewer to you in the first 3 seconds, whereby experiments with sound and text are crucial. The social algorithms of Facebook, among others, reward long and unique video content , which is reflected in the engagement figures. Without a marketing plan and strategy for video, the consumer in 2018 will quickly be 'bored' of your brand.
Virtual & augmented reality
With video we also touch on another development: the rise of virtual reality (VR) and augmented reality (AR). For example, Facebook is working on the Spaces platform to connect you with your friends via VR. And Apple has launched mobile devices with the iPhone 8 and X on which AR applications will be rolled out.
With the speed at which these two tech giants are making VR and AR mainstream, it seems only a matter of time before we will discover the applications of this technology on social media platforms. Snapchat and Instagram, for example, are already tapping into this emerging trend with new AR filters. It is up to the marketer in 2018 to follow the developments closely and to respond in time.
This involves translating data into content. The more is known about the recipient, the more relevant and therefore more effective your message is. Take the example above: Specsavers cleverly plays on the Amsterdam Dance Event by having an advertisement about earplugs appear in the timeline of millennials.
It’s not just millennials who want a personal approach, though. Personalizing content and then engaging with your target audience – whatever it may be – should be your top priority in 2018.
2. Video
A development we have noticed in recent years is the rise of video and live streaming. Video content is the fastest growing form of advertising. It will become the mainstream marketing tool from next year, included in the content plans of brands and companies and supported by the social media culture of 'mobile first'. Our expectation for 2019 is that 80% of social media content will consist of video.
Video will become the mainstream marketing philippines mobile number list tool from next year, incorporated into the content plans of brands and companies and supported by the 'mobile first' social media culture.
However, it remains a challenge to bind the viewer to you in the first 3 seconds, whereby experiments with sound and text are crucial. The social algorithms of Facebook, among others, reward long and unique video content , which is reflected in the engagement figures. Without a marketing plan and strategy for video, the consumer in 2018 will quickly be 'bored' of your brand.
Virtual & augmented reality
With video we also touch on another development: the rise of virtual reality (VR) and augmented reality (AR). For example, Facebook is working on the Spaces platform to connect you with your friends via VR. And Apple has launched mobile devices with the iPhone 8 and X on which AR applications will be rolled out.
With the speed at which these two tech giants are making VR and AR mainstream, it seems only a matter of time before we will discover the applications of this technology on social media platforms. Snapchat and Instagram, for example, are already tapping into this emerging trend with new AR filters. It is up to the marketer in 2018 to follow the developments closely and to respond in time.