Folders can impact scoring categories
Posted: Sun Dec 22, 2024 9:23 am
Scoring categories rely on folders and should be set up so that you can track activity across specific marketing assets. For example, all of the assets that are used to generate leads for a particular service.
The right folder structure can easily break down your prospects’ overall scores into relevant categories, to show you which product or service they are specifically interested in.
Pardot folder structure
By not associating your assets to the correct number phone in cambodia folder, there is potential to miss out on these useful insights and there’s a possibility of interference with your automation rules. For example, if you’re automatically assigning prospects who meet a threshold of 100 points for Audit’ and you haven’t saved your files in the correct folder that’s linked to the audit scoring category, you’ll miss out on leads!
How to create scoring categories using folders
First, ensure that you have organised all of your marketing assets into the best folder structure for your organisation.
If no folder is determined, then by default, your assets content are going to be stored in the Uncategorised folder.
The correct folder structure for your business may be by product or service, by country, region, or some other criteria you use to better respond to qualified sales leads.
The below screenshot is what works for us as we like to identify exactly what people are interested in through the use of scoring categories that track services and engagement on the website:
MarCloud Pardot folder structure
Next, simply assign a scoring category to each folder. Prospects will now earn category points based on their interactions with the assets in that specific folder.
What’s even more awesome, is that now Automation Rules can be triggered off of scoring category scores. You can actually set up rules or Completion Actions to add or subtract from a scoring category score.
The right folder structure can easily break down your prospects’ overall scores into relevant categories, to show you which product or service they are specifically interested in.
Pardot folder structure
By not associating your assets to the correct number phone in cambodia folder, there is potential to miss out on these useful insights and there’s a possibility of interference with your automation rules. For example, if you’re automatically assigning prospects who meet a threshold of 100 points for Audit’ and you haven’t saved your files in the correct folder that’s linked to the audit scoring category, you’ll miss out on leads!
How to create scoring categories using folders
First, ensure that you have organised all of your marketing assets into the best folder structure for your organisation.
If no folder is determined, then by default, your assets content are going to be stored in the Uncategorised folder.
The correct folder structure for your business may be by product or service, by country, region, or some other criteria you use to better respond to qualified sales leads.
The below screenshot is what works for us as we like to identify exactly what people are interested in through the use of scoring categories that track services and engagement on the website:
MarCloud Pardot folder structure
Next, simply assign a scoring category to each folder. Prospects will now earn category points based on their interactions with the assets in that specific folder.
What’s even more awesome, is that now Automation Rules can be triggered off of scoring category scores. You can actually set up rules or Completion Actions to add or subtract from a scoring category score.