In fact, other surveys like GWI research
Posted: Sun Dec 22, 2024 9:24 am
Verint research highlights that Gen Z and Millennials have more complex purchase journeys, with over 75% using at least one other digital resource – such as ratings websites, influencers, and social media – to help inform their purchasing decision. A good example of this phenomenon is how Gen Z is using TikTok more than Google to make queries. But wait—this doesn’t mean that this generation hates shopping in stores. They see a lot of value in visiting the physical stores since they can choose pick-up services or take advantage of special discounts.
Show that physical stores are actually important for Gen Z. They just prefer to make purchases france phone number list via online experiences. Source: GWI What Can Retailers And Marketers Do? The best way to maintain satisfaction in Gen Z is to understand that they use multiple digital channels and expect consistency between them. Omnichannel Is Key An omnichannel strategy will let you deliver a simultaneous and interconnected experience between different touchpoints. Thinking about these tactics allows you to improve your customer experience, and younger consumers will thank you for that.
Some ideas to apply to an omnichannel strategy are: Integrate your digital channels. Involve physical strategies Improve your communication points. Remember that being omnichannel is not about focusing only on improving your digital touchpoints, but thinking about the buying journey as something that happens both offline and online. Re-think The Way Of doing Marketing We know that working with newer and younger audiences is a whole new word. Marketers should stay open-minded to connect with the behavior of incoming generations. If Gen Z doesn’t buy traditional Marketing, you have to look for different channels so that you can connect with them.
Show that physical stores are actually important for Gen Z. They just prefer to make purchases france phone number list via online experiences. Source: GWI What Can Retailers And Marketers Do? The best way to maintain satisfaction in Gen Z is to understand that they use multiple digital channels and expect consistency between them. Omnichannel Is Key An omnichannel strategy will let you deliver a simultaneous and interconnected experience between different touchpoints. Thinking about these tactics allows you to improve your customer experience, and younger consumers will thank you for that.
Some ideas to apply to an omnichannel strategy are: Integrate your digital channels. Involve physical strategies Improve your communication points. Remember that being omnichannel is not about focusing only on improving your digital touchpoints, but thinking about the buying journey as something that happens both offline and online. Re-think The Way Of doing Marketing We know that working with newer and younger audiences is a whole new word. Marketers should stay open-minded to connect with the behavior of incoming generations. If Gen Z doesn’t buy traditional Marketing, you have to look for different channels so that you can connect with them.