Two sided referral programs - Give a reward to russia contact number whatsapp the person making a referral. The reward is typically tied to a repeat purchase or continued use of the product.
"Refer a friend" - A more simple approach, this referral program encourages repeat purchase through consistency bias. By openly endorsing your brand, customers are more likely to continue using your service.
Social endorsements - Likewise, encouraging customers to make open endorsements of your product is another way to tap into a consistency bias and increase customer retention.
Above, Starbucks presents a unique advocacy retention program. Their offer is great, giving previous customers an easy way to gift a Valentines to someone and simultaneously removing common hurdles such as convenience and shipping costs.
Deals have long been used in retail to prompt repeat purchases.dko
What ecommerce can take advantage of is the zero marginal cost it takes to communicate with a customer once you have permission to speak to her.
This unlocks a number of deal based retention strategies, allowing brands to communicate at a much higher frequency than before possible.
Deal based customer retention tactics
Ultimately, there are two major categories of deals that brands can utilize.
Discounts - Offer products at a reduced price.
Exclusivity - Offer products not normally carried to a particular group.
Above, Mint Julep embeds a deal based customer retention strategy in their checkout flow. In the process gain permission to contact the customer via text.
4. Subscription based customer retention strategy campaigns
Premium memberships are not a new concept.