Are you the largest employer in technology?
Are you the most innovative employer in technology?
Are you the most international company in technology?
Are you the best employer in technology?
Are you the fastest growing employer in technology?
Are you the highest paying employer in tech?
Are you the employer in technology with the most training opportunities?
Are you the employer in technology with the most opportunities for growth?
Great! Tell the world… always and everywhere! Every day again. Convey yourself concretely why people should consider your company an attractive employer. Above all, don't be modest, after all, you are looking for staff and you have to work hard for that in this market.
Spread 'the Word' in all your vacancy texts, on your career website , on social media and on everything you can think of where labor market communication can take place. Stick to the chosen strategy. Don't shout everything from the rooftops. Stick to the plan and consciously choose three or four channels on social media (for example Instagram, Facebook and YouTube). Everything you put out there should reflect your identity as an employer.
There is only one golden rule: you have to make it happen
Don't make empty promises. If you claim to be the best employer in technology, prove it to your target group. For example, come up with those weekend stories in the Ardennes, including BBQ photos, Snapchats and videos. Are you the best paying employer in technology? Throw the salary scales online and show it. Are you the employer with the most growth opportunities? Show how an employee's growth path can go from operator to CEO.
The most common mistake in employer branding is that the USPs for corporate branding are used in labor market communication. As an example I will take my internet company.
Labor market communication from corporate branding
“Dear PHP programmer, come work at our company because our company specializes in high-end recruitment websites.” (The applicant asks: what's in it for me? )
Labor market communication from employer branding
“Dear PHP programmer, come work at our company, because our company makes you part of a group of professional idiots to develop high-end recruitment websites for the best companies italy whatsapp number in the Netherlands. A company where your personal development is central.” (We can prove this because we really do this).
This results in a significant difference in job application behavior.
Also read: Employer branding: why corporate identity is essential for your intranet
How to become a cool company
Attracting the best people is best done through the power of referrals. Your people proactively provide other people. What ingredients do you need for this:
employees who are proud of your company
strong referral campaign (fun on content, not just on the amount of money)
repeat, repeat and repeat to all employees
If your employees are intrinsically motivated to 'sell' you as a fun and good employer, then you're in luck.