How are "focos" carried out?
Posted: Sun Dec 22, 2024 9:35 am
The first and most important activity is to define the objective and scope of the study, which is necessary for the subsequent definition of the group of respondents on which it will be carried out.
Next, move on to the next stage of preparation, namely planning. It is no less important than the topic discussed above. The most important organizational decisions must be made, such as the selection of the focus room (the place where the interview will take place) and the preparation of the subjects. Once the topic is known, the objective defined vietnam girls whatsapp number and everything is planned, we can proceed to the creation of the scenario, which will answer all the questions that interest us, although it should be noted that it is not a necessary element when conducting a survey.
Another key element is the selection of the group of respondents. Respondents should not be random people, as we want them to have relevant knowledge of the product or service, supported by consumer experience, and to be part of the target group selected in the previous quantitative survey. Once this is done, the survey can begin.
One of the key roles during the focus session is for the moderator to direct and oversee the smooth running of the survey. His or her main responsibility is to put into practice the scenario created in advance. Conversations should not be allowed to go off topic and for some respondents to take the floor. An experienced moderator knows when to stop the conversation or to steer it in the right direction, without suggesting an answer. The last element of research is analysis. Notes, recordings made during the focus study and transcripts made from them are useful in creating it. Nowadays, all professional focus rooms are equipped with audiovisual equipment. All these elements contribute to a perfectly prepared analysis of a product or service.
Types of focused research
The basic division of discussion groups can be presented as follows:
Extended groups - lasting more than two hours.
Mini - are groups with fewer respondents (4 to 6).
Expert - research conducted with specialists in their fields.
Conflict - a group divided into two opposing opinions. Research involves confronting two extremely opposing viewpoints on a topic.
Creative - a group of specially selected participants is tasked with a specific creation or solution.
Next, move on to the next stage of preparation, namely planning. It is no less important than the topic discussed above. The most important organizational decisions must be made, such as the selection of the focus room (the place where the interview will take place) and the preparation of the subjects. Once the topic is known, the objective defined vietnam girls whatsapp number and everything is planned, we can proceed to the creation of the scenario, which will answer all the questions that interest us, although it should be noted that it is not a necessary element when conducting a survey.
Another key element is the selection of the group of respondents. Respondents should not be random people, as we want them to have relevant knowledge of the product or service, supported by consumer experience, and to be part of the target group selected in the previous quantitative survey. Once this is done, the survey can begin.
One of the key roles during the focus session is for the moderator to direct and oversee the smooth running of the survey. His or her main responsibility is to put into practice the scenario created in advance. Conversations should not be allowed to go off topic and for some respondents to take the floor. An experienced moderator knows when to stop the conversation or to steer it in the right direction, without suggesting an answer. The last element of research is analysis. Notes, recordings made during the focus study and transcripts made from them are useful in creating it. Nowadays, all professional focus rooms are equipped with audiovisual equipment. All these elements contribute to a perfectly prepared analysis of a product or service.
Types of focused research
The basic division of discussion groups can be presented as follows:
Extended groups - lasting more than two hours.
Mini - are groups with fewer respondents (4 to 6).
Expert - research conducted with specialists in their fields.
Conflict - a group divided into two opposing opinions. Research involves confronting two extremely opposing viewpoints on a topic.
Creative - a group of specially selected participants is tasked with a specific creation or solution.