You can effectively segment in the following ways:
Posted: Sun Dec 22, 2024 9:35 am
Demographic segmentation
Demographic segmentation is a great starting point for your analysis. This is because sorting by age, education, income, and occupation is relatively simple. Plus, the products french email address list we engage with, the services we buy, how we use them, and how much we’re willing to spend is usually based on demographic factors.
Geographic segmentation
Although geographic segmentation is its own form of segmentation, it can also be a subset of demographic segmentation if you’re performing a more advanced form of analysis.
Geographic segmentation creates different target customer groups based on geographical boundaries. Because potential customers have needs, preferences, and interests that differ according to their geographies, understanding geographic regions of customer groups can help determine where to advertise your product or service, or which USP to promote. For example, the needs and preferences of a customer who lives in central London or a big city are likely to be different to a customer who lives in a remote or rural location.
Behavioural segmentation
Behavioural segmentation divides customers by behaviours and decision-making patterns. By segmenting using these data points, you can develop a more targeted approach to communications. This is because you’ll already know the products and services that certain customers are most likely to buy.
Demographic segmentation is a great starting point for your analysis. This is because sorting by age, education, income, and occupation is relatively simple. Plus, the products french email address list we engage with, the services we buy, how we use them, and how much we’re willing to spend is usually based on demographic factors.
Geographic segmentation
Although geographic segmentation is its own form of segmentation, it can also be a subset of demographic segmentation if you’re performing a more advanced form of analysis.
Geographic segmentation creates different target customer groups based on geographical boundaries. Because potential customers have needs, preferences, and interests that differ according to their geographies, understanding geographic regions of customer groups can help determine where to advertise your product or service, or which USP to promote. For example, the needs and preferences of a customer who lives in central London or a big city are likely to be different to a customer who lives in a remote or rural location.
Behavioural segmentation
Behavioural segmentation divides customers by behaviours and decision-making patterns. By segmenting using these data points, you can develop a more targeted approach to communications. This is because you’ll already know the products and services that certain customers are most likely to buy.