What is considered a good email marketing conversion rate?
Posted: Wed Feb 12, 2025 6:43 am
Email conversion rate describes the percentage of visitors who take a definitive action based on your email. They may use your coupon code , buy a product you discounted, or spend money on your website.
ROI (return on investment)
Email has an excellent return on investment for most marketers. It's extremely inexpensive, so even if you only make a few dollars, you can turn your email marketing campaign into a huge revenue stream for your company.
What is the return on investment in email marketing?
You can calculate your return on investment by subtracting the amount of money you spend on email marketing from the total revenue generated .
Let's say you spend $99 a month on email marketing. In 30 days, you generate $2,000 in revenue from your emails.
That means a return on investment in email marketing of $1,901. Pretty impressive.
We know that email marketing is effective.
Today's email marketing statistics don't lie. You can use this medium to attract more leads and convert shareholder database them into customers.
That doesn't mean the numbers are impressive, however.
In fact, recent studies show that the average results of email campaigns across industries are as follows:
Average open rate: 37.72%
Average click-through rate: 2%
This means that just over a third of your subscribers will open your emails and less than 5% will click.
Depressing, right?
However, that doesn't mean email marketing isn't effective. In fact, it's the exact opposite, as we're going to show you with our compiled email marketing statistics.
ROI (return on investment)
Email has an excellent return on investment for most marketers. It's extremely inexpensive, so even if you only make a few dollars, you can turn your email marketing campaign into a huge revenue stream for your company.
What is the return on investment in email marketing?
You can calculate your return on investment by subtracting the amount of money you spend on email marketing from the total revenue generated .
Let's say you spend $99 a month on email marketing. In 30 days, you generate $2,000 in revenue from your emails.
That means a return on investment in email marketing of $1,901. Pretty impressive.
We know that email marketing is effective.
Today's email marketing statistics don't lie. You can use this medium to attract more leads and convert shareholder database them into customers.
That doesn't mean the numbers are impressive, however.
In fact, recent studies show that the average results of email campaigns across industries are as follows:
Average open rate: 37.72%
Average click-through rate: 2%
This means that just over a third of your subscribers will open your emails and less than 5% will click.
Depressing, right?
However, that doesn't mean email marketing isn't effective. In fact, it's the exact opposite, as we're going to show you with our compiled email marketing statistics.