thinking out of the box
set a vision
show courage
don't count everything to pieces
make scalable
positioning
excellent operation
paracetamol value proposition panorama
The model is reminiscent of classic innovation models, to which the author has added a number of aspects, such as: 'show courage' and 'don't count everything to death'. These steps are more important than ever in 2017. The entire book actually screams 'normal gets you nowhere '. This popular slogan that many millennials have on their wrist also applies to marketing. With the disappearance of USPs, these steps are of vital importance.
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ValuePropositionLadder
After using models such as the 'Decision Pyramid' and the 'Added Value Model', it is finally time for the Value Proposition Ladder. You fill in this model to determine whether you have something special with your new value proposition, or whether there is still a lot of work to be done:
What do I, as a brand, need to have in new zealand whatsapp number order anyway, what is the basis?
What makes me unique?
Moers advises: “Don’t be blinded by the sector you work in and look at other sectors as well. What is happening there that you could easily apply in your own world? Adding value is becoming the new growth. We are forced to keep coming up with new value propositions. There is no escape anymore.”
Let yourself be shaken awake
Paracetamol is a good example of how not to do it. A box of paracetamol now costs only 0.65 euros – as a company you can hardly or not at all earn money on that and it no longer has a USP. That won't happen to your brand, with your product, will it?! "Of course not", we all say. Yet reality catches up with the biggest brands.
The book is easy to read and does offer eye openers , or rather, wake-up calls. But unfortunately, 'The Law of Paracetamol' also offers little innovation in terms of material. My advice? Read the book, take Moers' wake-up calls to heart and make sure that the value proposition innovation.